- For a list of all characters with articles here, see Category:Characters.
There are multiple characters that players will meet through the progression of the game. The following are a few, major, recurring characters.
- Main article: Bubblegum Troll (character)
Tiffi first encounters him in Bubblegum Bridge, where he steals all of her candy; in Sweet Surprise, as he came out from the cake as a surprise; Pudding Pagoda where he is trying to wreck the cat's pagoda; and Butterscotch Boulders when he blocks the train's way in chocolate. He is also mentioned in the opening cutscene of Peppermint Palace.
In levels that contain at least one chocolate fountain, you can use him as a booster to destroy all the chocolate and shut off the fountains for five moves. He makes another appearance in Biscuit Bungalow, where he encases Mr. Piggy's house with a large bubblegum.
- Main article: Easter Bunny
- Main article: Juli
Tiffi encounters her as her underwater twin in Savory Shores. She is seen crying because her seahorses swam away. Tiffi plays an instrument to bring them back.You can also encounter her at Coral Corral.
- Main article: Mr. Toffee
Mr. Toffee helps out along the way. He's the man who will tell you to do a level type. He walks the player through the tutorial in the beginning of the game, and introduces each level. He also gives a powerup tip when the player is seemingly having trouble with the level by suggesting boosters. This happens every 4th consecutively failed attempt of a level. You also encounter him in Candy Town.
- Main article: Mr. Yeti
Mr. Yeti runs the Yeti Shop, where you can purchase gifts and charms. You can encounter him in the Chocolate Mountains, at the top, where he has trouble waking up. Mr. Yeti also introduces the timed levels.
- Main article: Odus
Odus is the main mascot of Dreamworld. He carries Tiffi off to Dreamworld when Tiffi feels tired after helping out all the mascots. He balances, flapping happily on the moon scale, where you will have to balance the scale throughout the levels in Dreamworld. After the whole moon is golden, the game will say 'Moon Struck!'.
- Main article: Tiffi
Tiffi, short for Toffette, is the main character of the game. She is actually the character played by the game's user. She's the blonde squat girl with pigtails. She is introduced in the first area Candy Town. She will be joyful if you pass a level, and if you get 3 stars for a level, she will be very happy. But she will cry if you fail a level. She also introduces the ingredients levels.
- Main article: Unicorn
- Main article: Mummy
- Marshmallow Madness is one of the only episodes to feature a booster as a character, the characters are jelly fish and a polar bear.
- On the mobile version, after Salty Canyon, no storyline is shown for any other episode.